// Wild River Fishing Gear //

Wild River Fishing Gear is the next generation of tackle bags, introducing higher quality materials, and technical features that had never before been implemented in the fishing gear industry. I had the greatest opportunity and experience expanding the CLC brand into the outdoor industry through designing the full roll out of Wild River’s collateral, including the logo, hang tags, catalog, sales materials, product photography and retail POP. Below is a small sample of that roll out.