// About //

SKILLS PROFILE

Graphic Design / Art Direction / Packaging Design / Dieline Development / Photo Retouching / Photo Compositing /

Typography Design / Product Photography / POP & Retail Graphics / Project Management / Branding & Identity /

Advertising / Information Design / Logo Design / Catalog & Brochure Design / Vector Illustration / Marketing Strategy /

Social Media Content Design

PROFESSIONAL PROFILE

Entrusted for 10+ years with being the creative team lead graphic designer across multiple brands where we developed a highly motivated, collaborative creative process resulting in compelling on-brand graphics which contributed to the overall success of various marketing and branding initiatives, and ultimately an elevated brand presence.

Expanded brand development into many successful co-licensing brand extensions with companies such as DeWalt, Home Depot (Husky), Lowe’s (Kobalt), and Ace Hardware.

Multidisciplinary skill set in brand development, and designing cohesive brand expressions within a wide range of branded platforms - digital and print collateral, dieline / packaging design and development, photo retouching / photo compositing, product photography, POP / retail design and industry specific advertising.

Support experience with marketing, sales, and customer service teams across multiple brands through art directing and designing needed print and digital collateral, along with managing each brands’ extensive graphic and photo archives.

Extensive experience collaborating with executive development teams in the creation of successfully branded collateral and marketing strategies to secure numerous retail footprints, increasing overall annual revenue and supporting the process of corporate acquisitions.

Bring to the team a strong arts and typography background with an BA in Communication Arts from Otis College of Art and Design and an AS in Multimedia Design.

CAREER EXPERIENCE

LEAD SR. GRAPHIC DESIGNER

CLC Work Gear / Los Angeles, California / 2006 - 2023

Please Note: The current CLC website was not designed under my art direction.
Lead graphic designer, creating, developing and managing CLC Work Gear and Kuny’s Leather brands.

  • Designed both brands’ identity systems, and brand elements, art directed the roll out of 15 brand extension line of products encompassing the design of logos, packaging, product photography, directing on-site photo shoots, advertising, catalogs / sell sheets and POP / retail signage, which resulted in increasing annual revenue and elevating brand recognition.

  • Lead graphic designer, for multiple successful co-licensing brand extensions for DeWalt, Lowe’s (Kobalt), Home Depot (Husky), Ace Hardware, Goodyear Tire, Hultafors Tools.

  • Prepared all preflight print files and managed press checks for large run printing, such as catalogs.

  • Responsible for industry changing product photography, on-site photo shoots, post-production photo retouching and photo compositing.

  • Developed pre-production brand differentiating packaging dielines, graphics and hand cut mock-ups.

  • Supported the sales and customer service teams for both brands with the creation of immediate print or digital collateral and with the management of multiple brands’ graphic and photo archives.

  • Member of the executive teams who developed successful brand strategies to specifically increase annual revenue for the support of two separate corporate acquisitions.

  • Created unique brand driven marketing taglines and copy.

SR. GRAPHIC DESIGNER

Aesthetic Systems Branding Agency / Hermosa Beach, California / 2004 - 2006

Lead graphic designer managing the design and development of various branding systems across multiple platforms and multiple industries.

  • Art directed and designed brand driven collateral extensions and updating of various existing companies and developed successful new brands from the conceptual stage.

  • Responsible for the creation of brand stories / brand concepts, identity systems, logos, advertising, photography, taglines, marketing strategies, as well as any needed print or digital collateral.

  • Developed packaging dielines and packaging graphics which involved hand crafted pre-production packaging mock-ups.
    Designed, implemented finalized brand elements and brand books.

JR. GRAPHIC DESIGNER

BLT Communications, LLC / Hollywood, California / 2003 - 2004

Designed theatrical key art / advertising for all aspects of a theatrical and / or television release.

  • Responsible for designing one sheets, bus sides and shelters, billboards, standees, and other niche formates of entertainment advertising and branding.

EDUCATION EXPERIENCE

BA COMMUNICATIONS ARTS, GRAPHIC DESIGN / Otis College of Art and Design

3.8 GPA / Graduated with Honors

3rd year at Otis I began working at BLT Communications.

Activities and Societies:

  • Working member of Otis Design Group 2001-2004.

  • Graduated with Honors.

  • President's List each semester.

  • Given Presentation / Project Award at Senior Show.

  • Undeclared Creative Writing minor.

AS MULTIMEDIA COMMUNICATIONS / College of the Redwoods

4.0 GPA / Graduated with Honors

AS Degree focused on Interactive Multimedia Design and developing print and digital graphics.

Activities and Societies:

  • Phi Theta Kappa Honors Society.

  • Dean’s List each semester.